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Beauty

Texas Lavender Makes Scents for the Beauty Industry

It’s impossible to name the most versatile plant in Texas, but Tasha Brieger, owner of Hill Country Lavender (link opens in new window) in Blanco, has a pretty good idea.

Lavender wins by a nose.

“You can use it in many ways,” she said. “Lavender is so versatile. It’s used in aromatherapy and you can also cook with it. We carry a full line of bath and body products with lavender. We have a lot of soaps and bubble bath. There’s a face moisturizer. We have a little bit of everything. We also do a lavender sugar you can put in tea or on cookies.”

Part of lavender’s appeal, she said, is that when combined with other ingredients, it can result in some surprising uses. Brieger has developed a headache reliever and a bug spray she uses to repel chiggers and mosquitoes.

“We make everything in-house or have them specially made for us,” she said. “I come up with the recipes and the packages.”

It’s a business that’s literally grown from the ground up. Brieger farms more than 2,500 lavender plants in the Texas Hill Country. Known for its relaxation qualities, the flower is frequently found in soaps, candles, body lotions and bath oils.

“It’s a very personal scent and it’s different for each individual,” Briger said. “With lavender, you either don’t like it all or you absolutely love it. It de-stresses people. From my personal use, I can tell you that it really makes a difference. A couple of drops of lavender oil in the bath and I sleep like a baby.”

According to Brieger, the beauty industry is uniquely tied to agriculture.

“Agriculture is extremely important," she said. "If we don’t have agriculture, then we don’t have those wonderful scents and we don’t have all those fun products.”

Looking and feeling your best — another way Agriculture is Your Culture.